“Boutique hotel is a term used initially in North America as well as the United Kingdom to describe small hotels which have typically between 10 and 100 rooms in unique settings with upscale accommodations.”
A boutique hotel is usually a small design hotel with its individual style and atmosphere, and a personalized approach to every guest. The main difference between a boutique hotel and traditional chain hotels lies in the balance between luxury and comfort, classy interiors and a cosy homelike atmosphere.
Design – The architecture and interior design of a boutique hotel is as unique as its operations, but always upscale and often combining historic details with chic elegance. The lines may be sleek as well as contemporary or quaint and homey – or even an artistic amalgamation. Boutique hotels convey a progressively forward style with fastidious décor. Guestrooms are individually decorated, and use upscale linens and exclusive amenities.
Character – Boutique hotels usually have an eccentric personality. They are fun as well as funky, trendy and offbeat. Their quirky sense of humour might be exhibited through creative guest offerings. For example, the Hotel Monaco in Washington, D.C. will deliver a goldfish to your room if you’re missing your own pet.
Location – Again, there is no hard rule, but many boutique hotels are located in the hippest and fashionable urban areas. You’ll find them in lively, up-and-coming sections – they may well be one of the factors in the area’s rejuvenation – and high-end residential neighbourhoods that are away from the crowds, but convenient to city highlights. Trendy boutique hotels are also found in resort areas, generally well hidden from the main tourist throng.
Culture – As an extension of the unique personality of each property, boutique hotels often celebrate the local flavour with a strong sense of place by incorporating locally-sourced materials and reflecting the heritage of the location through colour and art. Themed boutique hotels build the entire guest experience, from décor to services, around a particular subject such as art, fashion or sports
Service – Highly personalized service is a hallmark of boutique hotels. Staff will know your name on the first day of your stay. Providing bespoke luxury amenities such as an extensive pillow menu and custom toiletries, as well as offering sumptuous spa services creates a very high-quality, individualized experience.
Clientele – The types of travellers who are attracted to boutique hotels are as individual as the hotels themselves and tend to be just as hip. Guests from Millennials to Boomers who enjoy creative design, quirky character, and luxurious service will be right at home in boutique hotels.
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